Zhongchi Li

About Me

I am currently a Ph.D. student in the Department of Psychology at University of Florida advised by Dr. Gregory Webster and Minor in Computer & Information Science & Engineering advised by Dr. Emmanuel Dorley. I received my M.S. in Electrical and Computer Engineering at Carnegie Mellon University and my B.Eng. in Information Engineering at Southeast University where I graduated from the Chien-Shiung Wu Honored College.

I study human-centered artificial intelligence and consumer psychology. My current work examines how generative AI systems can support consumers, businesses, and societal goals through better alignment, collaboration, and responsible integration—and how these systems can advance behavioral science, marketing research, and managerial strategy.