Zhongchi Li

About Me

I am currently a Ph.D. student in the Department of Psychology at University of Florida advised by Prof. Gregory Webster. I received my M.S. in Electrical and Computer Engineering at Carnegie Mellon University where I also worked closely with Prof. Brooke Feeney and Prof. David Creswell. I received my B.Eng. in Information Engineering at Southeast University where I graduated from the Chien-Shiung Wu Honored College.

My research broadly centers around consumer behavior, judgement and decision making, and quantitative marketing. I am fascinated by integrating novel and advanced techniques in machine learning, statistical and computational modeling, and engineering to enhance detection and prediction accuracy and tackle the complexity and nonlinearity inherent in behavioral and psychological sciences.

You can pronounce my first name like Jong-Chr. My name written in Chinese is 李仲篪.

Feel free to contact me for potential collaborations!